Hershey’s “Game Day & Mom” Campaign – Stills Photography
Agency: Arnold Worldwide
Director: Brian Neaman for Hatch Content
Creatives: Adam Samara, Michael Camarra
We provided still photography for Hershey’s Game Day & Mom shoots, capturing recipes, product details, and family interactions that supported the national campaign across social and digital platforms.
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Deliverables: High-resolution stills for Hershey’s social, web, and recipe content
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Shoot Locations: Staged home/kitchen sets
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Services Provided: Lifestyle stills, styled hero shots, professional retouching and post-production
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Client Use: Hershey’s social media, branded content, digital recipes, campaign visuals
Abstract
We provided still photography during Hershey’s Game Day & Mom campaign, working with Arnold Worldwide and Caviar production. Our role was to capture recipe-driven stills and lifestyle moments that paired seamlessly with the motion team’s broadcast spots. We photographed step-by-step food preparations, hero beauty shots, and final styled plates, along with family interactions that conveyed warmth and authenticity. From S’mores dips and cones on game day to moms and kids making seasonal pops and sandwiches, we created imagery that combined appetite appeal with relatable family storytelling. The stills were designed for Hershey’s owned channels, social campaigns, and recipe features, giving the brand polished assets that could be deployed across digital and print.
Key Moments
- Recipe Sequences: Step-by-step stills of S’mores dips, cones, sandwiches, and pops
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Final Beauty Shots: Polished hero plates with styled presentation
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Family Lifestyle: Mom and child baking together, playful reactions, wrapping gifts
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Game Day Context: Snacks on the table, group dipping moments, social energy
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Appetite Appeal: Close-up product and bite shots designed for digital recipe use
