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Covatta’s Market Promo: 30 Seconds of Fresh, Fast, and Italian

We created a fast-paced, music-driven spot that captures Covatta’s Market at its freshest: premium meats, briny oysters, and an inviting Italian vibe. Shot run-and-gun in natural light, the 30-second piece was tailored for social and the market’s banner at steakandmain.com/market.

Project Details

  • Client/Partners: Covatta’s Market

  • Deliverables: 30s master (16:9), social cut-downs (1:1, 9:16), website banner loop

  • Capture: Run-and-gun, natural light, handheld/gimbal

  • Services: Direction, cinematography, edit, color, titles, sound 

Narrative

This promo celebrates Covatta’s Market with energetic pacing and appetizing, close-up visuals. Working run-and-gun, we leaned on natural light and handheld movement to keep the footage lively and authentic during service hours. The cut is tight and rhythmic—quick match cuts, speed-ramps, and in-camera motion pair with upbeat music to communicate freshness and momentum in just 30 seconds. Hero shots focus on marbled steaks, oyster shucking, and Italian staples like olive oils, breads, and deli cases, all framed to emphasize texture and sheen. Titles and end-lockups were designed to scale for vertical and horizontal placements, so the same master delivers on Instagram, Facebook, and the website banner. The result is a crave-worthy scroll-stopper that invites locals to swing by Covatta’s for dinner inspiration.